Friday, 8 November 2019

Mastering Photography

It took me a nice lecture and a few great Youtube-videos to finally fully understand how the manual mode on my camera actually works. I found making these notes extremely helpful, as they explain what settings increase and decrease the exposure. 


Conclusion: when taking a photo, the two real questions turned out to be:
1. How do I want the depth to appear?
2. How do I want the movement to appear?

Tuesday, 5 November 2019

The Golden Ratio

Learning about photograph analysis got me thinking...

Some people have born with a natural strong sense of rhythm - those that dance and hear the structure of the music with ease - maybe 'the visually gifted' are able to create more appealing art and design because of (unconsciously) understanding the golden ratio naturally?



My father being a photographer, I have 'always' been aware of the rule of thirds (dividing a photo into sections). Eventually getting to know about actual mathematic fool-proof perfection -  the golden ratio, or Fibonacci Sequence - was very interesting for me as somebody really hating all kinds of numbers and unchangeable formulas. Even people with no aesthetic passion at all find it - naturally occurring or created - extremely pleasant to the eye. Painters and architects have made use of it throughout the history as 'a general rule of thumb'.



Spending time with my classmates analysing commercial photography and advertisements, I instantly paid attention how the most beautiful pages were actually the ones most true to this concept as well. Other thing making photos visually interesting is contrast between materials, colours, feelings or themes. Breaking harmony, even if it's just a little, is important. Frames can work as a contrast.

Wednesday, 30 October 2019

Inspiration


Balenciaga's Controversial Marketing Strategy

The French-owned luxury brand Balenciaga, with good prices raising all the way up to 9 950€, has fascinated me endlessly since the new creative director Demna Gvasalia. The bizarre, blurry and messy social media marketing is like a type of revolution in the boringly perfect, super facetuned Instagram-world.

marketing strategy, social media, instagram, controversial, Balenciaga, Demna Gvasalia


marketing strategy, social media, instagram, controversial, Balenciaga, Demna Gvasalia


marketing strategy, social media, instagram, controversial, Balenciaga, Demna Gvasalia





"It is not easy to wear Balenciaga. It is above all a choice to wear Balenciaga." Nicolas Ghesquière